What counts, in writing
Signed before it goes live
First we write down what counts as a booked job for you, and we both sign it. We record and transcribe every call, so we never have to argue about what counted.
Answering service for moving companies A quote request at 9pm goes to whoever calls first.
Soltrack calls every quote request back within a minute, takes down the move and books the estimate on your calendar while your crews are out on jobs.
A real call flow
Watch it take a call.
9:41
00:17Call Ended
Hale & Marrow
SpeakerFaceTimeMuteMoreEndKeypad
Hale & Marrow Movingnow
You're booked: video estimate Fri 10:00 AM. Reply here if anything changes.
Live callCall ended+1 (214) 555-0182
Thu 9:41 PMDesk
Hi, is this Rachel? This is Claire at Hale and Marrow, calling about the quote you just asked for. This call is recorded.
Caller
Oh wow, that was fast. Yeah, it's a two-bedroom apartment. We move on the fourteenth.
Desk
Where are you moving from, and where to?
Caller
Uptown, off McKinney Avenue, to a house in Lakewood.
Desk
Which floor are you on now, and is there an elevator?
Caller
Third floor, no elevator.
Desk
Anything big or heavy, like a piano or a safe?
Caller
Just a big sectional couch. Any idea what this'll cost?
Desk
A local two-bedroom move with Hale and Marrow usually runs between $1,100 and $1,600. Your exact price comes from the estimate.
Desk
A mover can walk through it with you on video tomorrow at 10 or at 2. Which works?
Caller
Ten works.
Desk
You're booked, Rachel. I'll text you the details now.
Intake checksCheckingQualifiedEstimate booked, Fri 10:00 AM
Home sizeMove dateFrom and toStairsBig items
Thursday, 9:40 pm. Rachel fills in the quote form on Hale & Marrow's site. Forty seconds later the desk calls her back, takes down the move and books a video estimate for the next morning. Try it in your browser
Every kind of call
What it does with each call.
| The call | What the desk does |
|---|---|
| A new local quote | Writes down the move and books the estimate, by video or in person, on your calendar. |
| A long-distance or office move | Books the estimate, and the owner gets an alert the same day. |
| A move in the next seven days | Books the estimate, and the owner gets an alert the same day. |
| A caller who wants a firm price | Gives your usual range and books the estimate. If they still want a firm number, it takes a message for the owner. |
| A claim, a deposit or a bill of lading | Takes a message for the owner, with the caller's number. |
Everything your estimator needs,before they pick up the phone.
Move dateFrom and toHome sizeStairs, elevator and parkingBig itemsEstimate booked
It never gives a binding price or takes a deposit on the call. It gives your usual range and books the estimate.
Works with your tools
It books into what you already use.
- The estimate goes on your Google or Outlook calendar, with the move details in the event.
- After the call, SmartMoving gets a new lead with the booking in its notes. SmartMoving's API can only create leads, so your team still moves the lead's stage and books the survey there.
- HighLevel gets the contact, the opportunity and the appointment.
- Urgent calls can post in your Slack and text you through your own phone system: Quo, Dialpad, RingCentral, Aircall or HighLevel.
Already on SmartMoving?
Why not use Smart Scout?
If you run SmartMoving, look at Smart Scout first. SmartMoving says it answers around the clock, tags each caller as a lead, a customer or a repeat client in your CRM, and builds an estimate from your pricing rules for your team to confirm (SmartMoving, September 2025).
Soltrack is a different kind of service. We build the desk on your rules and your calendar and run it for you. It books the estimate during the call, alerts the owner about the big moves, and you pay nothing until five booked estimates are on your calendar.
Your options
Four ways to handlethe calls you miss.
| Option | Who answers | Books the estimate | Who sets it up |
|---|---|---|---|
| Voicemail | Nobody. The caller can leave a message | No | Nobody |
| A human answering service | A person reading your script | Usually takes a message | You and the service |
| A self-serve receptionist app | Software you configure | If you connect a calendar | You |
| Soltrack | An automated front desk on your rules | Yes, on your calendar | We do, and we run it |
Our guide compares what each one costs and which calls it loses: Automated front desk vs answering service.
The numbers
A slow answer costs a mover.
38%
of movers reply to a lead within five minutes, in a survey of 484 movers
SmartMoving, 2026 State of Moving Report52%
of home services calls reached a person
Invoca, July 2026$1,692
is the average local move with movers
Angi, April 2025Every source, and the numbers we leave out, are in What a missed call costs.
How it starts
You keep your number.It takes the calls you can't.
1
We set it up on your business
Your services, prices, area, hours and who to wake up for an emergency. Before anything goes live, we write down what counts as a booked job.
2
You forward the calls you miss
After-hours, busy and unanswered calls go to the desk. New leads from your quote form and your ads get their call-back from it too.
3
It books, you get the recap
It writes up every call, so you see what it booked. Once a week you get a short update.
The pilot
We run it at our cost until itbooks your first five jobs.
The desk goes live
Your calls and your quote forms
It starts answering the calls you miss and calling back your quote requests. We pay for every minute it spends on the phone.
Five booked jobs
From your own leads
Once the fifth one is on your calendar, you decide: keep it at half what everyone else will pay, or walk away owing nothing.
We take a few companies in each trade, one per area.
Book a fit callPricing
Start with the desk,or start with your numbers.
The desk costs nothing until it has booked five jobs on your calendar from your own leads.
The automated front desk
Founding companiesWe build it and run it. It answers the calls your office misses, books the jobs on your calendar and sends you a recap of every call.
$0 to start
Until the desk has booked five jobs. If you keep it after that, you pay half what later companies will, priced on the call by the size of your business.
Book a fit call- Nothing to pay before the fifth booked job, setup included
- We both sign what counts as a booked job before we start
- We pay for every minute on the phone during the pilot
- One company per trade in each area
- You keep your number and forward the calls you miss
The intake consultation
You'll know where jobs leak out of your calls and quote forms, what each leak costs you a month, and what to fix first.
$2,200
If you go ahead within 30 days, the full $2,200 comes off whatever we build for you.
Book the consultation- An hour, one on one with Mikail, who builds the desks
- Before the call we read your website, quote forms and reviews
- We map how leads reach you: calls, forms, texts and email
- We price each leak from your own call volume and ad spend
- A ranked fix list and a build plan within 48 hours
- You keep the recording and the report
Questions
The stuff you're already wondering.
Ask your own question
Ask anything about the desk, the pilot or whether it fits your company. It answers from our own pages.
The answers are automated and come from our own pages. They can be wrong.
What is an automated front desk for a moving company?
It's software that answers your line when nobody in the office can, writes down the move and books the estimate on your calendar. We build and run ours for you, so you don't set it up or watch it yourself.
Can it book in-home and video estimates?
Yes. It offers only the times your calendar has open, books the one the caller picks and puts the move details in the event.
Does it work with SmartMoving?
Yes, for new leads. After the call it creates the lead in SmartMoving with the booking in its notes, and the booking itself goes on your calendar. SmartMoving's API doesn't let it move a lead's stage or book the survey.
Will it quote a price?
It gives your usual range and never a binding number. The estimator sets the written price after the walkthrough.
What about long-distance and office moves?
It books the estimate and alerts the owner, so the owner can call the customer back the same day.
Will callers know it's automated?
Each caller hears up front that the desk records the call. If someone asks whether they're talking to a person, the desk says it's an automated assistant and gets back to the move.
Do I keep my phone number?
Yes. You forward the calls you miss, after hours or when the line is busy, and your team keeps answering the rest.
What does it cost?
Nothing until five booked estimates are on your calendar. Then you choose whether to keep it at the founding price or walk away.
How fast should a mover answer a quote request?
As fast as you can. In SmartMoving's 2026 survey of 484 movers, 38% replied to a lead within five minutes. Harvard Business Review found that firms trying within an hour were nearly seven times as likely to qualify a web lead as firms that waited an hour longer.
Give me thirty minutes.I'll find you one expensive leak.
Bring your call volume and what you're spending on marketing. I'll tell you on the call whether this is worth doing, and that includes telling you when it isn't.
Rather write? [email protected]